{"id":11842,"date":"2021-10-11T11:51:18","date_gmt":"2021-10-11T14:51:18","guid":{"rendered":"https:\/\/meunegocio.uol.com.br\/blog\/?p=11842"},"modified":"2026-01-14T22:25:19","modified_gmt":"2026-01-15T01:25:19","slug":"e-mail-opt-in","status":"publish","type":"post","link":"https:\/\/uolhost.uol.com.br\/blog\/e-mail-opt-in\/","title":{"rendered":"Como criar sua pr\u00f3pria base de e-mails opt-in"},"content":{"rendered":"\n<iframe height=\"405\" scrolling=\"no\" src=\"https:\/\/jsuol.com.br\/p\/g\/eloqua\/contact\/academia.html?ebookTitle=Como criar sua pr\u00f3pria base de e-mails opt-in&#038;ebookLink=aHR0cHM6Ly9mZXJyYW1lbnRhcy5kb3dubG9hZC51b2wuY29tLmJyL21ldW5lZ29jaW8vZWJvb2svY29tb19jcmlhcl9zdWFfcHJvcHJpYV9iYXNlX2RlX2UtbWFpbHNfb3B0LWluLnBkZg== \"frameborder=\"0\"><\/iframe>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":24,"featured_media":11971,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67,23],"tags":[],"class_list":["post-11842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-mail-marketing","category-materiais"],"gutentor_comment":0,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Como criar sua pr\u00f3pria base de e-mails opt-in -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uolhost.uol.com.br\/blog\/e-mail-opt-in\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como criar sua pr\u00f3pria base de e-mails opt-in -\" \/>\n<meta property=\"og:url\" content=\"https:\/\/uolhost.uol.com.br\/blog\/e-mail-opt-in\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-11T14:51:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-15T01:25:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/uolhost.uol.com.br\/blog\/wp-content\/uploads\/2021\/10\/Mockup_Ebooks_E-book-Como-criar-sua-propria-base-de-e-mails-opt-in-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1796\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yuri Torres\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yuri Torres\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/uolhost.uol.com.br\/blog\/e-mail-opt-in\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/uolhost.uol.com.br\/blog\/e-mail-opt-in\/\"},\"author\":{\"name\":\"Yuri Torres\",\"@id\":\"https:\/\/uolhost.uol.com.br\/blog\/#\/schema\/person\/41505c2cd07dc07109e30bea51edee93\"},\"headline\":\"Como criar sua pr\u00f3pria base de e-mails opt-in\",\"datePublished\":\"2021-10-11T14:51:18+00:00\",\"dateModified\":\"2026-01-15T01:25:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/uolhost.uol.com.br\/blog\/e-mail-opt-in\/\"},\"wordCount\":9,\"publisher\":{\"@id\":\"https:\/\/uolhost.uol.com.br\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/uolhost.uol.com.br\/blog\/e-mail-opt-in\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/uolhost.uol.com.br\/blog\/wp-content\/uploads\/2021\/10\/Mockup_Ebooks_E-book-Como-criar-sua-propria-base-de-e-mails-opt-in-scaled-1.jpg?wsr\",\"articleSection\":[\"E-mail Marketing\",\"Materiais\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/uolhost.uol.com.br\/blog\/e-mail-opt-in\/\",\"url\":\"https:\/\/uolhost.uol.com.br\/blog\/e-mail-opt-in\/\",\"name\":\"Como criar sua pr\u00f3pria base de e-mails opt-in -\",\"isPartOf\":{\"@id\":\"https:\/\/uolhost.uol.com.br\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/uolhost.uol.com.br\/blog\/e-mail-opt-in\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/uolhost.uol.com.br\/blog\/e-mail-opt-in\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/uolhost.uol.com.br\/blog\/wp-content\/uploads\/2021\/10\/Mockup_Ebooks_E-book-Como-criar-sua-propria-base-de-e-mails-opt-in-scaled-1.jpg?wsr\",\"datePublished\":\"2021-10-11T14:51:18+00:00\",\"dateModified\":\"2026-01-15T01:25:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/uolhost.uol.com.br\/blog\/e-mail-opt-in\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/uolhost.uol.com.br\/blog\/e-mail-opt-in\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/uolhost.uol.com.br\/blog\/e-mail-opt-in\/#primaryimage\",\"url\":\"https:\/\/uolhost.uol.com.br\/blog\/wp-content\/uploads\/2021\/10\/Mockup_Ebooks_E-book-Como-criar-sua-propria-base-de-e-mails-opt-in-scaled-1.jpg?wsr\",\"contentUrl\":\"https:\/\/uolhost.uol.com.br\/blog\/wp-content\/uploads\/2021\/10\/Mockup_Ebooks_E-book-Como-criar-sua-propria-base-de-e-mails-opt-in-scaled-1.jpg?wsr\",\"width\":2560,\"height\":1796,\"caption\":\"Base de e-mails opt-in\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/uolhost.uol.com.br\/blog\/e-mail-opt-in\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/uolhost.uol.com.br\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Como criar sua pr\u00f3pria base de e-mails opt-in\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/uolhost.uol.com.br\/blog\/#website\",\"url\":\"https:\/\/uolhost.uol.com.br\/blog\/\",\"name\":\"Blog UOL Host\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/uolhost.uol.com.br\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/uolhost.uol.com.br\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/uolhost.uol.com.br\/blog\/#organization\",\"name\":\"Blog UOL Host\",\"url\":\"https:\/\/uolhost.uol.com.br\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/uolhost.uol.com.br\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/uolhost.uol.com.br\/blog\/wp-content\/uploads\/2025\/01\/UOL_Host.png?wsr\",\"contentUrl\":\"https:\/\/uolhost.uol.com.br\/blog\/wp-content\/uploads\/2025\/01\/UOL_Host.png?wsr\",\"width\":2000,\"height\":393,\"caption\":\"Blog UOL Host\"},\"image\":{\"@id\":\"https:\/\/uolhost.uol.com.br\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/uolhost.uol.com.br\/blog\/#\/schema\/person\/41505c2cd07dc07109e30bea51edee93\",\"name\":\"Yuri Torres\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/uolhost.uol.com.br\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4c96a05faea9fdf86f95d5b723e438c9cc14ad5c342d76486e5a4c8ac8259492?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4c96a05faea9fdf86f95d5b723e438c9cc14ad5c342d76486e5a4c8ac8259492?s=96&d=mm&r=g\",\"caption\":\"Yuri Torres\"},\"description\":\"Profissional de Reda\u00e7\u00e3o e Marketing, com 10 anos de experi\u00eancia no desenvolvimento de estrat\u00e9gias de conte\u00fado voltadas \u00e0 comunica\u00e7\u00e3o de marcas. Atua na cria\u00e7\u00e3o de materiais que fortalecem a presen\u00e7a digital, ampliam o engajamento e contribuem para o alcance de resultados alinhados aos objetivos de neg\u00f3cio, com experi\u00eancia no atendimento a empresas de diferentes segmentos. LinkedIn\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/yuri-torres-271093108\/\"],\"url\":\"https:\/\/uolhost.uol.com.br\/blog\/author\/yuri-torres\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Como criar sua pr\u00f3pria base de e-mails opt-in -","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/uolhost.uol.com.br\/blog\/e-mail-opt-in\/","og_locale":"pt_BR","og_type":"article","og_title":"Como criar sua pr\u00f3pria base de e-mails opt-in -","og_url":"https:\/\/uolhost.uol.com.br\/blog\/e-mail-opt-in\/","article_published_time":"2021-10-11T14:51:18+00:00","article_modified_time":"2026-01-15T01:25:19+00:00","og_image":[{"width":2560,"height":1796,"url":"https:\/\/uolhost.uol.com.br\/blog\/wp-content\/uploads\/2021\/10\/Mockup_Ebooks_E-book-Como-criar-sua-propria-base-de-e-mails-opt-in-scaled-1.jpg","type":"image\/jpeg"}],"author":"Yuri Torres","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Yuri Torres"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/uolhost.uol.com.br\/blog\/e-mail-opt-in\/#article","isPartOf":{"@id":"https:\/\/uolhost.uol.com.br\/blog\/e-mail-opt-in\/"},"author":{"name":"Yuri Torres","@id":"https:\/\/uolhost.uol.com.br\/blog\/#\/schema\/person\/41505c2cd07dc07109e30bea51edee93"},"headline":"Como criar sua pr\u00f3pria base de e-mails opt-in","datePublished":"2021-10-11T14:51:18+00:00","dateModified":"2026-01-15T01:25:19+00:00","mainEntityOfPage":{"@id":"https:\/\/uolhost.uol.com.br\/blog\/e-mail-opt-in\/"},"wordCount":9,"publisher":{"@id":"https:\/\/uolhost.uol.com.br\/blog\/#organization"},"image":{"@id":"https:\/\/uolhost.uol.com.br\/blog\/e-mail-opt-in\/#primaryimage"},"thumbnailUrl":"https:\/\/uolhost.uol.com.br\/blog\/wp-content\/uploads\/2021\/10\/Mockup_Ebooks_E-book-Como-criar-sua-propria-base-de-e-mails-opt-in-scaled-1.jpg?wsr","articleSection":["E-mail Marketing","Materiais"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/uolhost.uol.com.br\/blog\/e-mail-opt-in\/","url":"https:\/\/uolhost.uol.com.br\/blog\/e-mail-opt-in\/","name":"Como criar sua pr\u00f3pria base de e-mails opt-in -","isPartOf":{"@id":"https:\/\/uolhost.uol.com.br\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/uolhost.uol.com.br\/blog\/e-mail-opt-in\/#primaryimage"},"image":{"@id":"https:\/\/uolhost.uol.com.br\/blog\/e-mail-opt-in\/#primaryimage"},"thumbnailUrl":"https:\/\/uolhost.uol.com.br\/blog\/wp-content\/uploads\/2021\/10\/Mockup_Ebooks_E-book-Como-criar-sua-propria-base-de-e-mails-opt-in-scaled-1.jpg?wsr","datePublished":"2021-10-11T14:51:18+00:00","dateModified":"2026-01-15T01:25:19+00:00","breadcrumb":{"@id":"https:\/\/uolhost.uol.com.br\/blog\/e-mail-opt-in\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/uolhost.uol.com.br\/blog\/e-mail-opt-in\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/uolhost.uol.com.br\/blog\/e-mail-opt-in\/#primaryimage","url":"https:\/\/uolhost.uol.com.br\/blog\/wp-content\/uploads\/2021\/10\/Mockup_Ebooks_E-book-Como-criar-sua-propria-base-de-e-mails-opt-in-scaled-1.jpg?wsr","contentUrl":"https:\/\/uolhost.uol.com.br\/blog\/wp-content\/uploads\/2021\/10\/Mockup_Ebooks_E-book-Como-criar-sua-propria-base-de-e-mails-opt-in-scaled-1.jpg?wsr","width":2560,"height":1796,"caption":"Base de e-mails opt-in"},{"@type":"BreadcrumbList","@id":"https:\/\/uolhost.uol.com.br\/blog\/e-mail-opt-in\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/uolhost.uol.com.br\/blog\/"},{"@type":"ListItem","position":2,"name":"Como criar sua pr\u00f3pria base de e-mails opt-in"}]},{"@type":"WebSite","@id":"https:\/\/uolhost.uol.com.br\/blog\/#website","url":"https:\/\/uolhost.uol.com.br\/blog\/","name":"Blog UOL Host","description":"","publisher":{"@id":"https:\/\/uolhost.uol.com.br\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/uolhost.uol.com.br\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/uolhost.uol.com.br\/blog\/#organization","name":"Blog UOL Host","url":"https:\/\/uolhost.uol.com.br\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/uolhost.uol.com.br\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/uolhost.uol.com.br\/blog\/wp-content\/uploads\/2025\/01\/UOL_Host.png?wsr","contentUrl":"https:\/\/uolhost.uol.com.br\/blog\/wp-content\/uploads\/2025\/01\/UOL_Host.png?wsr","width":2000,"height":393,"caption":"Blog UOL Host"},"image":{"@id":"https:\/\/uolhost.uol.com.br\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/uolhost.uol.com.br\/blog\/#\/schema\/person\/41505c2cd07dc07109e30bea51edee93","name":"Yuri Torres","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/uolhost.uol.com.br\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4c96a05faea9fdf86f95d5b723e438c9cc14ad5c342d76486e5a4c8ac8259492?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4c96a05faea9fdf86f95d5b723e438c9cc14ad5c342d76486e5a4c8ac8259492?s=96&d=mm&r=g","caption":"Yuri Torres"},"description":"Profissional de Reda\u00e7\u00e3o e Marketing, com 10 anos de experi\u00eancia no desenvolvimento de estrat\u00e9gias de conte\u00fado voltadas \u00e0 comunica\u00e7\u00e3o de marcas. Atua na cria\u00e7\u00e3o de materiais que fortalecem a presen\u00e7a digital, ampliam o engajamento e contribuem para o alcance de resultados alinhados aos objetivos de neg\u00f3cio, com experi\u00eancia no atendimento a empresas de diferentes segmentos. LinkedIn","sameAs":["https:\/\/www.linkedin.com\/in\/yuri-torres-271093108\/"],"url":"https:\/\/uolhost.uol.com.br\/blog\/author\/yuri-torres\/"}]}},"_links":{"self":[{"href":"https:\/\/uolhost.uol.com.br\/blog\/wp-json\/wp\/v2\/posts\/11842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uolhost.uol.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uolhost.uol.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uolhost.uol.com.br\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/uolhost.uol.com.br\/blog\/wp-json\/wp\/v2\/comments?post=11842"}],"version-history":[{"count":1,"href":"https:\/\/uolhost.uol.com.br\/blog\/wp-json\/wp\/v2\/posts\/11842\/revisions"}],"predecessor-version":[{"id":19614,"href":"https:\/\/uolhost.uol.com.br\/blog\/wp-json\/wp\/v2\/posts\/11842\/revisions\/19614"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uolhost.uol.com.br\/blog\/wp-json\/wp\/v2\/media\/11971"}],"wp:attachment":[{"href":"https:\/\/uolhost.uol.com.br\/blog\/wp-json\/wp\/v2\/media?parent=11842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uolhost.uol.com.br\/blog\/wp-json\/wp\/v2\/categories?post=11842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uolhost.uol.com.br\/blog\/wp-json\/wp\/v2\/tags?post=11842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}